Public Research Notes

Market essays that connect research to your next niche decision.

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StrategyOct 12, 2025

The Partnership Strategy: Growing Your Niche by Working with Complementary Businesses

The fastest-growing micro-niche businesses rarely grow alone. Here's how to identify the right partners, structure deals that benefit both sides, and build a distribution network that compounds over time.

Market essays that connect research to your next niche decision.

The Partnership Strategy: Growing Your Niche by Working with Complementary Businesses

Pricing Experiments Every Niche Founder Should Run in Their First Year

The mental shift from consumer to niche business builder

Why perfectionism kills more niche businesses than competition does

How to stay motivated when your niche business grows slowly

The imposter syndrome trap for new niche founders and how to escape it

Why your niche business doesn't need to be original — it needs to be better

Comparison is the killer: why you should stop looking at other founders

The 1000-day rule: why most niche businesses fail because founders quit too early

How to balance a full-time job and a growing niche business without burning out

The abundance mindset: why there are enough niches for everyone

What nobody tells you about the first year of running a micro-niche business